![]() ![]() ![]() Or you can use this to remarket existing leads using a CRM such as Salesforce. For example, you can set up a campaign to automatically send emails to people after they download an asset. And you can’t have a single landing page attribute leads to different campaigns based on different campaign sources.Įmail Marketing, Lead Nurturing and Drip CampaignsĪnother area of core functionality is the ability to set up and run lead nurturing campaigns. For example, each landing page can only be associated with a single Salesforce campaign. The landing pages are easy to get up and running, but harder to use if you are trying to do anything beyond that. However, the downside is that you cannot use more advanced features, such as pre-filling the form if you have already cookie’d a lead with their credentials. The downside of this approach from a search engine optimization (SEO) perspective? If other websites link to your landing page on your subdomain, you PageRank does not get transferred to your main corporate domain.Ī way to circumvent this is to embed the landing page on your site using a code excerpt they provide. For example, if your company domain is, then your Act-on landing pages may be hosted at. The first is to create a CNAME DNS record of your corporate domain and point it at Act-on’s servers. There are two recommended ways of implementing forms in Act-on. Or for requesting lead information on white papers, eBooks, and other asset downloads, or for a pay-per-click (PPC) campaign landing page. For example, you can use Act-on landing pages for capturing demo and trial request on your website. Using Act-on, you can create landing page sign up forms for lead capture. Some of the core areas of functionality for Act-on Software include: Landing Pages Their software performs the basic functions of a marketing automation system at a lower cost than most of the established players in the marketing automation industry. Act-on is a relatively new player in the marketing automation space, founded by some of the people behind Amazon’s collaborative filtering based recommendation engine. ![]()
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